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Archive for April, 2009

Subaru announces sponsorship of the ASPCA

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Animal Magnetism: Subaru Announces Sponsorship of the ASPCA
Cherry Hill, NJ, March 23, 2009 — Subaru of America, Inc. today announced the Company’s inaugural sponsorship of the nation’s oldest humane organization, the ASPCA® (The American Society for the Prevention of Cruelty to Animals). A key component of the sponsorship includes Subaru’s support of three ‘Go Orange for Animals’ festivals in celebration of April’s Prevention of Cruelty to Animals Month. The festivals, which will include mobile adoptions and opportunities to get advice on pet care from animal behaviorists, will take place in three cities across the country – New York, N.Y. (Union Square Park, April 7, 2009); Austin, Texas (Zilker Park, April 18, 2009) and Los Angeles, Calif. (Venice Beach, April 25, 2009).

“We’re very happy to sponsor the good work of the ASPCA, especially since many Subaru owners are also pet owners,” said Tim Mahoney, senior vice president and chief marketing officer, Subaru of America, Inc. “Subaru has a long history of supporting organizations that are good stewards of our environment – including our animal friends – so this sponsorship is a terrific fit with our ideals as a company. In fact, earlier this year, the ASPCA was one of five charities which shared in a donation of more than $4.6 million by Subaru of America, the results of our 2008 year-end “Share the Love” marketing campaign in which our buyers were able to designate a $250 gift from Subaru to one of the charities.”

“We are thrilled to welcome Subaru on board this year as we gear up to celebrate Prevention of Cruelty to Animals Month,” said Jo Sullivan, Senior Vice President of Development & Communications for the ASPCA. “The outpouring of support we received throughout the ‘Share the Love’ campaign from the Subaru faithful has shown us how truly dedicated they are to supporting the vital work of the ASPCA, and we hope they will continue their support by pledging to ‘go orange’ for us this April.”

The sponsorship also provides colorfully-wrapped, co-branded Subaru vehicles, local support, and additional events, in six communities (Austin, Texas; Charleston, S.C.; New York, N.Y.; Philadelphia, Pa.; Spokane, Wash.; and Tampa, Fla.). These cities have been selected as part of ASPCA Mission: Orange™ – a focused effort to improve animal welfare and education in these target communities by partnering with regional animal welfare and community organizations.

Beyond the six cities targeted for of ASPCA Mission: Orange, Subaru dealers in communities across the country will have the opportunity to partner with ASPCA-recommended local animal welfare organizations to host Subaru Adoption Days – at an animal shelter, a Subaru dealership, or a local mall or park. The collective goal of the adoption days is to put the spotlight on animal shelters as the best places to adopt, while finding loving homes for adoptable pets.

For more information about the ASPCA’s Prevention of Cruelty to Animals Month and its ‘Go Orange for Animals’ campaign, please visit

About Subaru of America, Inc.
Subaru of America, Inc. is a wholly owned subsidiary of Fuji Heavy Industries Ltd. of Japan. Headquartered in Cherry Hill, N.J., the Company markets and distributes Subaru Symmetrical All-Wheel Drive vehicles, parts and accessories through a network of nearly 600 dealers across the United States. Subaru makes the best-selling All-Wheel Drive car sold in America based on R.L. Polk & Co. new vehicle retail registration statistics calendar year-end 2007. In addition, Subaru boasts the most fuel efficient line-up of all-wheel drive products sold in the market today based on Environmental Protection Agency (EPA) fuel economy standards. All Subaru products are manufactured in zero-landfill production plants and Subaru of Indiana Automotive Inc. is the only U.S. automobile production plant to be designated a backyard wildlife Habitat by the National Wildlife Federation.

About the ASPCA®
Founded in 1866, the ASPCA® (The American Society for the Prevention of Cruelty to Animals) was the first humane organization established in the Americas, and today has more than one million supporters throughout North America. A 501 [c] [3] not-for-profit corporation, the ASPCA’s mission is to provide effective means for the prevention of cruelty to animals throughout the United States. The ASPCA provides local and national leadership in animal-assisted therapy, animal behavior, animal poison control, anti-cruelty, humane education, legislative services, and shelter outreach. The New York City headquarters houses a full-service, accredited animal hospital, adoption center, and mobile clinic outreach program. The Humane Law Enforcement department enforces New York’s animal cruelty laws and is featured on the reality television series “Animal Precinct” on Animal Planet. For more information, please visit


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Don’t miss your chance to meet with the producers of Dog Whisperer to audition to be on the show! Be prepared to describe your dog’s issue and bring video footage which shows the problem behavior to submit to the producers. Submissions cannot be accepted without a video.

Dog Whisperer is looking for a wide variety of dog problems, including unusual phobias, obsessions, fearful behavior, aggression, or any other unique situations that Cesar could help transform.

Dogs are welcome, but your dog does not need to attend to be considered. For safety reasons, the producers ask that you leave your aggressive dog at home. In order to capture footage of aggression, they recommend keeping the dog on a leash, behind a fence, or in a muzzle. Please do not put yourself or your dog in danger while trying to film the behavior.


10:00 AM – 12:00 PM
22511 State Hwy 249,
Houston, TX 77070-1532

2:00 PM – 4:00 PM
2410 Bay Area Blvd, Ste B,
Houston, TX 77058-1520

Can’t make it to the audition? Submit a video application. In the video, we would like you to introduce yourself and your dog. Give us your name, age, and occupation, as well as the dog’s name, age, and breed. Tell us the problems your dog is having and how these issues are affecting your life. Also, let us know what you love about your dog. We would like you to capture at least three instances of your dog’s bad behavior.

For details on how to submit a video or for further information about the auditions, please visit

National Pet ID week starts today

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A few nights ago, I nearly hit a black dog who was darting out in front of cars on a pitch black road in the dark. I sat outside of the closest house and honked my horn for nearly 10 minutes, but no response from anyone. I managed to coax the dog into my car, brought him home where he played with my dogs for an hour, and called the dog officer who promptly came and picked him up. The dog had on a makeshift collar appearing to be made from a cut leash, with the leash clip clipped to a loop in the leash material. Absolutely no ID.

I learned today that the owner was found and very grateful. The dog, a 4 or 5 month old puppy, belonged to a person who was visiting a neighbor. This dog could have been killed because he was darting out in front of cars (obviously bored, and trying to entertain himself). He also could have been lost forever, since the owner does not live around here, but was visiting.

National Pet ID Week starts today. Please help us get out the word that pets should always wear an ID. Whether that’s a traditional hanging tag, a microchip or some other product or method, everyone should do it. Here’s what Dog Whisperer Cesar Millan has to say about National Pet ID Week:

I use Boomerang tags. They are inexpensive, hold up to 5 lines of text, and slid onto the dog’s collar instead of hanging. Hanging tags can get caught on something, can easily be taken off by a person, and make a lot of noise. I get lots of comments on the Boomerang tags. For more information, visit their web site.

Take care of your pets, and have a great day

Dog Whisperer tonight: "A Member of the Family"

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Tune in to National Geographic Channel tonight at 9:00 p.m. eastern.
for a very special episode of Dog Whisperer with Cesar Millan.

“A Member of the Family” is the name of Cesar’s latest best-selling
book, and also the title of tonight’s episode. This episode features some
of Cesar’s cases, both old and new, featuring the process of adopting a dog,
including introducing him/her to a new home the correct way, setting rules, boundaries and limitations, and how to handle the loss of a pet.

Check your local listings, and enjoy the show!

A dog named mini-Cooper is brought to you by Tripawds.