Subaru of America enjoys celebrating the special bond between Subaru drivers and their dogs with its annual “Dog Tested. Dog Approved.™” advertising campaign.
This year’s ads with Subaru Canine Sales Associate, Grant Weber, are priceless! When they introduced Grant Weber to viewers, Subaru described him as “simply no better friend to man’s best friend”, and touted his abilities to find just the right Subaru for any dog’s needs!
The company intro’d Weber using four 30-second television spots with varied messages for canine car buyers. The first one, the Subaru Dog Tested Intro is my favorite. The two dogs driving the car, where they shake hands with Grant Weber, resemble a combination of my various hounds Hobie, Hector, Charlie Brown and Cooper, and I love the new slogan “Once you sit in a Subaru, you’ll stay.”
But there’s more great stuff where that came from!
“On the Lot” is a great teaser video that shows a cat driving off with the last blue Forester on the lot! (It was a hard choice deciding if this was my fave, or the other one, but one is a commercial and the other is just a teaser so I like both!)
